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We are often told, “Going out and interacting with people is important, making connections is important”. But here is the truth! Although making connections is of great significance but maintaining those connections bears more essence. That is where LinkedIn enters! LinkedIn is a social media platform popularly concentrating professional community. It allows you to make connections and maintain them, unlike those archaic business cards we can never keep track of. So let us unravel LinkedIn!
1. NOTABLE NETWORK – Networking plays a very pivotal role in our life from taking care of our mental well-being to keeping tabs on spontaneous opportunities. It does all the reconnaissance for you after conglomerating the necessary information and indites the suitable community. Your network has a huge contribution to the path you pave for yourself and LinkedIn allows you to create the exact network you need for paving your professional journey.
2. RIVETING RECRUITERS – Just like fresher scouting for jobs in the very nascent stage of their career, there are several recruiters on this platform as well. LinkedIn has several laudable company recruiters in search of candidates suitable for the vacant positions. LinkedIn provides many conscientious self-assessment tools that help you analyse your profile and then present it to this professional community in front of various recruiting personalities. I for one think that it is a great LinkedIn marketing strategy.
3. PERVASIVE PLATFORM – Whenever we want to analyse any professional platform, the first thing that crosses our minds is the reach of that particular platform. LinkedIn is a platform, used regularly by 830 million members in more than 200 countries and territories worldwide. LinkedIn allows you a stage to share your work with several prolific personalities depicting the audience.
4. PRAGMATIC POSTS – Nowadays many social media platforms lack accuracy and authenticity and sometimes divert from the track whereas LinkedIn fixates its attention on the professional aspect of socialising. The content found on LinkedIn is termed as realistic as well as informative.
5. CRUCIAL CONNECTIONS – LinkedIn provides us with a diverse audience based on professional experience. It allows us to connect with multiple verified experienced profiles. It allows you to gather your experiences and explore the professional world and also share your experience while you are at it.
When it comes to getting started on LinkedIn, it’s pretty similar to other social media platforms. First, you need to create your profile and choose a Linkedin photo. Choosing a photo isn’t necessary but it sure does help because Well ! who doesn’t like to put a face to a name? The photo you choose should present your face clearly, it should be professional and it should make you look approachable.
The next step involves putting a headline. Make sure your headline should be straight to the point as it contributes to a first impression. To grow our network we need to put ourselves out there and make a personal identity that is why the next step involves writing the about section. In this section, you need to list your background and your areas of expertise to build your rapport and that’s all the basics you need for your profile. Moreover, you are to keep on maintaining your profile by adding your skills and you can also ask for recommendations from your previous employers or colleagues.
Pro tip: you should adjust your privacy settings as well, for example disabling notifications about any updates on your profile or deciding whether you would like to be anonymous while viewing people’s profiles.
Yes, according to LinkedIn marketing specialists we can also use LinkedIn for free. LinkedIn offers a basic account which is free as well as a premium subscription, which offers a one-month free trial as well.
